"[Sylvester Stallone] and I still touch base. I found out he was a fan of Heroes. That's kind of an amazing thing, when you look up to someone for so many years and they're actually following what you're doing. That's really a nice thing to know."

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The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

— Simon Sinek